The Shoreline Events Team
shoreline event design (sed) was created in 2019 by founder & creative director megan westers, a michigan native with a marketing background and deep-rooted passion for hospitality.
Megan Westers
Founder + Creative Director
After spending her first few years in the corporate marketing world, Megan decided to pursue her love for hospitality by helping her in-laws renovate, market, and operate a wedding venue in Rives Junction, MI — Westers Family Winery (Formerly known as Black Barn Wedding Venue). With her expertise in event planning, Megan took this foundation and dreamed up her own private wedding planning and design company. Inspired by the beauty of the Lake Michigan Shoreline, SED was born.
Since its inception, SED has experienced rapid growth, expanding from a one-woman operation to an entire team that prioritizes serving clients on a local, regional, and national level. Today, Megan & the SED team are known as one of Michigan’s premier full-service event planning, design, & coordination teams for weddings, corporate events, and beyond.
When she’s not planning events, Megan enjoys baking, finding the next place to enjoy a glass of wine or a good meal, and almost any outdoor activity. She cherishes spending quality time with her family: her husband Jordan and two sons Lincoln and Oliver, who ground her life in love & unwavering support.
Sarah Bucklin
LEAD producer
Sarah is a proud alumna of the MSU School of Hospitality & Business. Having many years of experience in corporate events, non-profits, & weddings, Sarah excels in bringing special moments to life through her seamless organization, clear communication, & meticulous logistical planning skills. With a zest for life rooted in the deep belief that “without love, what is there?”, Sarah approaches wedding planning with both passion & precision. Sarah is dedicated to creating relationships with her clients & couples, and ensuring the planning process be smooth, seamless, & FUN!
In her free time, she enjoys immersing herself in nature, dancing, spending time with her friends & family, and traveling - specifically anywhere she can scuba dive!
Jamie Gorman
director of Marketing & design
LEAD COORDINATOR
When it comes to beautifully designing your day full of romantic glow & trendy décor, Jamie is your girl! With a background in event planning & design, venue management, & digital media marketing, Jamie comes to our SED Team as the Director of Marketing & Design as well as a Lead Wedding Coordinator. Her bubbly personality & passion for crafting memories that’ll be cherished forever allows her creativity & attention to detail excel in every project. She believes her role goes beyond the day itself - thoughtfully impacting her events & clients stories for years to come.
Outside of the office, you can find Jamie curled up with a good book, soaking in the nightlife with friends, & romanticizing every beautiful little detail of life. - OH! - & don’t be surprised to find her always accessorizing her life in pink with a Starbies in hand!
Chloe Savitch
LEAD COORDINATOR
Chloe comes from the performing arts industry as a Stage Manager. She is a graduate of Union College in Schenectady, New York, with a degree in Psychology and Theater. Now based in Chicago, Chloe is continuing to pursue this passion & career in Production Management! She has over 5 years of experience managing live entertainment and events - planning, organizing, and making sure the show runs smoothly.
With this background, transitioning to a lead coordinator felt seamless! Chloe finds excitement in making her clients’ wedding dreams come true, focusing on small details, and getting to know the couples to make their day unique and tailored just to them. Her goal is for her clients’ day to be stress-free, relaxing, and a whole lot of FUN - She’ll take care of the rest!
In her free time Chloe enjoys spending time with her family & friends, and keeping herself immersed in the theatre & production industry by seeing local plays, concerts, and any other form of live entertainment.
Ashley Wellman
lead coordinator
Ashley has a strong love for this ever evolving Creatives Industry! With a background that stems from Catering, Video Production, & Graphic Design - she is no stranger to crafting unforgettable weddings & events that showcase her artistry & organizational skills! Whether she’s designing a custom invitation, directing vendors, or bringing your overall vision to life, Ashley’s quirky charm and attention to detail will make your day truly special!
When she’s not working weddings, you can find her exploring new places, diving into DIY projects, & enjoying the pickleball court with her friends!
Dana Hicks
floral operations & lead designer
This year will be Dana’s seventh season of growing and designing flowers for weddings and events and her second year as Shoreline Event’s lead designer, overseeing all of the company’s floral operations! Dana is so excited to continue bringing beautiful floral designs to our fun-loving SED couples & clients!
As a nature inspired farmer-florist, Dana designs with much of what she grows on her diverse flower farm. Dana cherishes locally grown & unique flowers, but is grateful to have global markets that help create amazing designs year round. She loves texture, movement, & color - all the unique & funky stuff! Her favorite flower, you ask? Definitely dahlias!!
When she doesn’t have a stunning bouquet in hand, you can find her walking the flower fields with her dogs or visiting the beautiful Up North area with her husband (always with a coffee in hand!) as she loves gathering inspo from her travels & the breathtaking views.
Kaila Piepkow
LEAD stationery & graphics Designer
Leading all of Shoreline Stationery & graphic projects, Kaila is our go-to creatives design professional & hype gal! Kaila is the Founder of Dox Design, a bright and vibrant small creative team that created and launched over 200 brands and rebrands for small businesses (which she recently sold!)! With a deep love for print design, fun patterns and color, she is SO excited to flex her creative muscles to create one-of-a-kind graphics for your special day.
Since departing from her full time gig of running a design agency, she’s decided to focus her creative passions on projects that are meaningful and tell a story - & what better space to do that in than the wedding industry! She crafts all of your event signage and stationery while also incorporating details of what makes you special. Her clean, fun and unexpected design style will be the icing on the figurative (or maybe literal?) cake to make your wedding day most memorable.